Attorney Profile

Former Vice President and General Counsel of the five-time NFL world champion, San Francisco 49ers, Ed Goines, is the sole shareholder of the Firm.  Ed’s practice capitalizes on his 15 years of experience in senior management positions in the legal and business affairs departments of industry-leading organizations, such as Ticketmaster Corporation, Mattel Toys and Major League Soccer.  For the past 5 years, Ed directed the legal and business contractual matters of the 49ers, including negotiating the legal aspects of the team’s sponsorship and broadcast media contracts, player contracts, coaching and front office employment agreements and a multitude of other team contracts.  Ed also acted as a liaison to governmental officials, civic and community organizations and served as legal counsel to the team’s non-profit charitable entity, the San Francisco 49ers Foundation.

In his practice with the Firm, Ed advises clients in all business and legal aspects of deals involving sponsorships, promotions or marketing in connection with sports or entertainment brands.  His practice reflects an intimate understanding of the goals his clients expect from their deals.  Ed also advises clients in the negotiation and structuring of television or radio broadcast rights agreements including exclusive rights and talent contracts.

Utilizing his access to corporate sports marketers combined with his experience in the negotiation of player contracts, Ed is developing a practice focused on athlete representation and management.  Ed will be providing unique assistance to athletes and ex-athletes in the areas of contracts negotiation, marketing and endorsement deals.  Ed’s practice will expand to assist athletes with securing personal appearances, keynote and motivational speeches, trade show appearances and more.

Finally, capitalizing on his experience in dealing with federal, state and local governmental officials, Ed assists clients through the often dizzying political landscape and governmental labyrinth involved with obtaining governmental approval of a project, service or product.