Sports & Entertainment Business Law Attorney

Sui Generis, PC is a San Francisco-based business law firm specializing in helping clients exceed their goals. The firm's principal, Ed Goines, has been practicing law for 15 years and is a well-respected, seasoned business lawyer who finds practical and efficient solutions for clients.

Mr. Goines was most recently the Vice President and General Counsel of the five-time NFL world champion, San Francisco 49ers. The firm has active and widespread experience in the fields of business transactions, sports and entertainment contracts, broadcast rights agreements, athlete representation and governmental relations.

Firm Philosophy

sui generis \soo-ee-JEN-ur-us\, adjective: Being the only example of its kind; constituting a class of its own; unique. The name of the firm is the name of the game at Sui Generis. Each client is unique. Therefore, each client matter is treated as unique. The high level of dedication, intelligence and efficiency on each client matter is what sets Sui Generis apart from other business law firms. The firm's hourly rates are extremely competitive and the quality of legal work is unsurpassed. 

Contact Sui Generis today